Archiwum dla Kwiecień, 2016
Samsung and de GRISOGONO Make Baselworld Tick to Luxury Smart Time
Today, Samsung Electronics Co., Ltd., announced their latest fashion collaboration with the renowned and glamorous jewelry and watchmaker, de GRISOGONO. The two iconic brands have come together to co-create the Samsung Gear S2 by de GRISOGONO – a limited-edition jewelry watch designed and sculpted in gold and precious jewels, boasting Samsung’s innovative Gear S2 technology.
The partnership between de GRISOGONO and Samsung goes far beyond mere co-branding and extends into authentic co-creation and design. Both brands combined their vision and unique aesthetic to co-create a limited-edition smartwatch that brings fashion and function together, while allowing you to express your personal style.
“The combination of style and substance is inherent in every Samsung device,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “This dynamic partnership builds on this heritage by merging Samsung’s barrier breaking technology with de GRISOGONO’s signature style to create a smartwatch as unique as the wearer.”
“de GRISOGONO has always been associated with daring products and a visionary approach to High Jewellery and watches,” said Fawaz Gruosi Founder and Creative Director, de GRISOGONO. “Designing a connected watch with Samsung has been an incredible experience for both brands. Samsung brought to the table the best and most intuitive technology, while de Grisogono brought its glamorous design and craftsmanship expertise. The resulting Samsung Gear S2 by de Grisogono clearly embodies all of our boldness in watch design and our jewellery savoir-faire, while maintaining all of Samsung’s technological capabilities and intuitive usage. This watch will take an honourable place alongside de GRISOGONO’s Meccanico, Otturatore and Occhio, as another of our brand’s revolutionary approaches to displaying time.”
The Samsung Gear S2 by de GRISOGONO channels inspiration from traditional jewelry and watchmaking, evoking the distinctive de GRISOGONO design heritage. The smartwatch is transformed into smart fashion with rose gold, over 100 black and white diamonds and a bracelet studded with de GRISOGONO’s signature galuchat. The diamond-set gold bezel turns freely around the dial, allowing consumers to access the Gear S2’s library of applications and features, including notifications, activity logs.
Dedicated to perfection, innovation and imagination, de GRISOGONO has spent the last 20 years creating a characteristic and distinguished style expressed through collections that have made a lasting impression on the watch and jewelry industry. The designer’s signature look blends glamour and artistry, and brings his bold vision to life. Both Samsung and de GRISOGONO share a barrier-breaking vision and cherish craftsmanship along with the beauty of design, thereby fueling the co-creation of the Samsung Gear S2 by de GRISOGONO and a partnership that further unites fashion and technology.
The Samsung Gear S2 by de GRISOGONO will be debuted at Baselworld 2016. This limited-edition smartwatch will be available for purchase starting this summer through both Samsung and de GRISOGONO’s retail channels.
For more product information, please visit http://www.samsungmobilepress.com.
Documentary Short to Tell the Inspiring, Untold Stories of Four Athletes Defying the Barriers to Pursue Their Dreams of Competing at the Rio 2016 Olympic Games
SEOUL, Korea – March 14, 2016 – Samsung Electronics Co., Ltd., Worldwide Olympic Partner in the Wireless Communications Equipment category, announced today a partnership with Academy Award® winning filmmaker Morgan Neville („20 Feet from Stardom”; „Best of Enemies”) on „A Fighting Chance„, a documentary short that will tell the inspiring, untold stories of four Olympic Games hopefuls on their quest to overcome remarkable odds and obstacles to compete at the Rio 2016 Olympic Games. The collaboration is part of Samsung’s commitment to spread the Olympic spirit by shining a spotlight on these athletes as they relentlessly push the boundaries of what is possible.
The documentary short, slated for release next month, will take viewers on an emotive journey as they are exposed to the unexplored worlds of athletes from three diverse countries – Lesotho, Vanuatu, and the Dominican Republic. Neville traveled thousands of miles to capture the history, ambition and shared passion of these Olympic Games hopefuls, each fighting daily constraints in hopes of seeing the flag of their country fly from the podium in Rio de Janeiro. Similar to its relentless pursuit of innovation that enriches people’s lives, Samsung aspires to fuel meaningful progress for the future by sharing these stories.
„I am happy to be working with Samsung to create this documentary film in the lead up to the Rio 2016 Olympic Games. Samsung is a brand known around the world, and I’ve seen the positive impact it can make on not just these athletes, but on others as well,” said director Morgan Neville. „If the Olympic Spirit is about overcoming every hurdle and accepting no limits, then I think Samsung is a great ambassador for these values.”
A Fighting Chance will introduce the world to the following Olympic Games hopefuls:
– Tsepo Mathibelle (Marathon Running, 24 years old, Lesotho) : In Lesotho, a small country landlocked by South Africa, viewers will meet Tsepo Mathibelle, a determined marathoner running to support his entire family. After finishing in last place at the London 2012 Olympic Games, Tsepo remains steadfast in his quest to win Lesotho’s first Olympic medal.
– Miller Pata & Linline Matauatu (Beach Volleyball, 23 and 26 years old, Vanuatu) : In Vanuatu, an island country in the South Pacific which was devastated by Cyclone Pam in 2015, viewers will be introduced to Miller Pata and Linline Matauatu, a beach volleyball team whose everyday tenacity and perseverance is inspiring a generation of Ni-Vanuatu women to think beyond the limits of traditional boundaries and follow their dreams.
– Yenebier Guillén Benitez (Boxing, 75kg, 29 years old, Dominican Republic) : Yenebier Guillén Benitez is a young woman striving to be the first female Olympic medalist from her country, smashing gender barriers with every punch. She is determined to keep the sport legacy alive in her family, following in the footsteps of both her father and grandfather.
Neville, known for his unique ability to make relatively unknown subjects become the stars, took a unique approach to bringing these stories to life through documentary storytelling. He spent time in each athlete’s home country, where he conducted intimate interviews with the Olympic Games hopefuls, their coaches, teammates and community members to learn about the ways in which they are breaking the mold and writing history for their countries. He also observed and captured their rigorous training routines – a universal theme of dedication and determination weaving each athlete’s journey together under the umbrella of a shared goal: to win an Olympic medal.
„Samsung is in a unique position to tell the untold stories of these athletes because we live the same dreams of being extraordinary and pushing limits to achieve the impossible,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. „As a dedicated Worldwide Olympic Partner, we believe that this film will captivate the world in the lead up to the Rio 2016 Olympic Games, fueling the Olympic Movement overall and shining a spotlight on athletes and countries that many fans would have never known before.”
Samsung is constantly striving to connect and help people stay connected, share experiences and create the memories that write history. To enhance each athlete’s training and help them stay connected with family, friends and coaches on the road to Rio, they were provided with a variety of Samsung Galaxy mobile products and technology.
For more information and to view the official film trailer, please visit www.samsungmobilepress.com or www.youtube.com/samsungmobile
Flickr Photos
Gsm Word !! 